Clearwell Caves Privacy Policy

This Privacy Policy describes our practices regarding information collected, used, disclosed and otherwise processed when you visit the Clearwell Caves website or use other Clearwell Caves products and services, why we collect this information, how we safeguard it and the choices you can make about the way such information is collected, used and disclosed. Together we will refer to such websites, products and services as the "Sites".  By providing us with personal information, you signify your consent to this Privacy Policy.  This Privacy Policy applies regardless of the means or device you use to access the Sites.

The Sites are operated by Clearwell Caves and Tyg Tickets on behalf of Clearwell Caves ("we," "us", "our").

The Personal Information we collect

In general, you can visit our Sites without telling us who you are or providing us with any personal information. However, when you visit our Sites, our web server automatically records certain information, such as your IP (Internet Protocol) address and other related information such as the name of your ISP (Internet service provider), your browser type, operating system and language, the website from which you visit us, keywords and any browser add-on technologies that are available for content delivery, the pages on our Sites you visit and in what sequence, and the date and length of your visit.

We collect personal information, if you provide it, for example in the context of:

  • Registering online;
  • Participating in contests, sweepstakes or promotions;
  • Participating in a survey or poll;
  • Sending SMS, MMS, and other mobile device-based messages;
  • Purchasing services or merchandise.
  • Signing up to receive emails or other communications from us;
  • Contacting us with a comment, question or complaint.

The types of personal information we may collect include: your first and last name, account screen name, password, security question and answer, email address, postal address, telephone number, birthday, details about your telephone device (e.g. mobile phone or PDA) and your telephone service provider, debit/credit card data.

If you use a credit card, or other type of payment card, for any of your purchases, we may collect your email address and other online payment related information for the purposes of processing your payment. If you wish to return merchandise, we collect your name, address and return authorisation number to authorise the return.

Sometimes you may be given the opportunity to submit information about other people. For example you may invite them to partake in activities on our Sites, send them a message from our Sites or to enable them to receive information on our products or services. The types of information that you may be given the opportunity to provide about other people may include:  their name, age, gender, phone number, address, e-mail address. You must obtain permission from such other people before you submit their information to us. When contacting them, we may disclose your identity to them.

How will Clearwell Caves use my personal information?

We collect personal information so we are able to do a variety of things, including: provide services or products you request (e.g. send you by email or other electronic means Tickets, our newsletters or other information about Events, Activities and products or services in which you express an interest); to conduct surveys or polls); manage our relationship with you; inform you of changes made to our Sites; inform you of products, services, promotions, offers and competitions which you may find interesting; respond to any queries you may have; monitor and improve our Site and improve our product and service offerings; develop a more direct relationship with you for the purposes described in this section; understand general customer trends and patterns so we can develop and support existing and ongoing marketing strategies for our products and services.

Where you choose to receive mobile services and content via SMS, MMS and other mobile services, we use the information collected to deliver such mobile services and content to you, to anticipate and resolve problems with our mobile services and content, to carry out market research, to record sales data and to plan other promotional activities which may be of interest to you.

What about personal information that you make publicly available?

We collect the information you provide but information will only be used in accordance with this Privacy Policy.

Your choice to receive direct marketing

With your consent, we may also use your personal information for the purposes of direct marketing of our own products and services. We will not pass your information onto third parties. Your participation in our marketing activities is voluntary. If you ever want to change your preferences regarding our use of your personal information for marketing purposes, or opt out altogether from receiving further marketing information, please contact us on 01594 832535 or email to change or remove any information we may have from you.


Although absolute security cannot be guaranteed on the Internet, please be assured that we have in place appropriate technical and organisational security measures to protect your personal information against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to information we collect online. While we cannot ensure or warrant the security of any personal information you provide us, we will continue to maintain and improve these security measures.

With whom will we share your personal information?

We will not share your information with third parties unless acting for us or required to by law. We may need to transfer (or otherwise make available) your personal information to third parties that process information on our behalf. For example, we may use service providers to host our Sites and services, operate certain of its features particularly online bookings, sales etc, send advertisements, send e-mails on our behalf, run our contests and promotions, conduct customer research, manage and analyse our network status, the responsiveness of our services, and the effectiveness of our advertising, and process any other online transactions.

We may disclose information about you to third parties to comply with applicable laws and regulations. We also reserve the right to disclose information to third parties, in accordance with applicable law, where a complaint arises concerning your use of our Site and services, where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person and where we believe, in our sole discretion, that your use is inconsistent with the Privacy Policy or our Terms of Use.

We may share information about visitors to the Sites in an anonymous and aggregate form with third parties to understand customer trends and patterns and manage and improve our business relationships.

It is possible that in the future we merge with, be sold to or be acquired by another third party. To the extent legally permissible and in conformity with the conditions of this Privacy Policy, we may share the information we hold that relates to you with the resulting entity who will then be required to use your information as laid out in this Privacy Policy.

Links, advertisers, third party sponsors & ad-servers

Some of our Sites contain links to other sites that are not covered by this Privacy Policy and where information practices may be different from ours. We do not own or operate these sites. Users should consult the privacy policies on such third party sites before submitting any personal information, as we are not responsible for and have no control over the manner in which such sites collect, use, disclose, or otherwise process your personal information.


Your personal information will not be stored for longer than is necessary for the purposes described in this Privacy Policy, or to otherwise meet legal requirements.

Your rights

You have the right to request that we remove your personal information from our databases and the right to access, update and correct inaccuracies in your personal information in our custody or control, subject to certain exceptions prescribed by law. To access the personal information we have collected through the Sites that relates to you, to remove it or to correct or update it, cancel your account or subscription. If you have any additional questions about personal information we hold about you, please contact us by telephone 01594 832535 or email or write to us at the postal address set out below.

Additional Information Regarding Children

It is important to us that children can enjoy their visits in a safe and responsible fashion. We therefore encourage children to consult with their parents or guardians before providing personal information. We also encourage parents and guardians to supervise their children's online activities by, for example, adopting parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address, and other personal information without parental permission.

Changes to this Privacy Policy

From time to time, we may revise this Privacy Policy to reflect company initiatives, changes in the law or technology or changes in our practices regarding the collection and use of personal information. If we decide to materially change this Privacy Policy, the changes will be posted on our Sites so that you are always informed of the latest version. Please check this page regularly to keep up-to-date.

How to contact us

If you have any questions or comments about this Privacy Policy please feel free to contact us at or:

The Manager, Clearwell Caves, The Rocks, Clearwell, Coleford, Glos.GL16 8JR

Telephone 01594 832535